Today, Johnnie Walker is the most popular and widely distributed Scotch whiskey in the world. Sales and export increase so much that by the mid 20th century, Johnnie Walker becomes available in 120 countries around the world. ![]() The release of the new Johnnie Walker label also debuted with the ‘Striding Man,’ the flamboyant, slim figure sporting a cane, monocle and top hat. In 1867 the company introduced its first commercial blend called Old Highland Whiskey with the notorious slanted label that is still recognizable today.īy 1909, Alexander’s grandson takes over and new labels Johnnie Walker Red Label and Johnnie Walker Black Label are born. The hefty, square shaped bottles originally designed for long sea crossings, are still used today. The Industrial Revolution and increase in trade catapulted sales and he engaged ship captans as agents. Proving to be a big success, when John’s son Alexander took over the business in 1857, he began transporting the whiskey world wide. Since the quality of single malts often varied from bottle to bottle, blended whiskeys were more consistent. Having a good eye for business, Johnnie began selling blended whiskies to customers in a world when most stores only sold single malts. As you may have guessed, he was named Johnnie Walker. Johnnie Walker, is creation of a Scottish grocer from the town of Kilmarnock. In 2018, they released special-edition Jane Walker bottle and they intend to release another later in the year on the heels of the last season of Game of Thrones. To combat this, the brand has started to make some significant pushes in marketing. While Johnnie Walker has always been popular, it’s been losing some ground lately to other brands. This process effects Johnnie Walker prices with the more expensive blends being aged longer. Malt, a mysterious word heard often in the Scotch world, just means barley that is dried using a process known as “malting.” The grain is mostly barley, but the rules do allow for other types of grains to be fermented to make the spirit, such as rye or wheat. ![]() While Johnnie Walker produces a wide range of whiskies, they are a blend of both grain and malt. No different is Johnnie Walker with the prices varying between labels according to age, ingredients, and methods. Scotch prices, as with any spirit can range greatly in cost. To learn more about Scotch and whiskey click here. They have to adhere to a complex web of guidelines in order to earn the name of “scotch”, and are divided into one of five categories depending on the ingredients used to make them, but for the most part, you can usually characterize them as being of malt or grain. Today it is the best-selling brand of Scotch, a spirit with a relatively high number of producers due to its age and established popularity.Īll Scotch whiskies are, as suggested by the name, produced in Scotland. Johnnie Walker is a Scotch whisky that was developed near the beginning of the 19th century. Johnnie Walker Prices vary from their affordable entry level Red Label starting around $30 all the way to the exotic Blue Label which will cost you roughly $250 per bottle.
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